Web Design
A Rubric for Evaluating Web Pages
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Characteristic |
Score 1 or 2: Below Standard Emerging || Developing |
Score 3: Standard |
Score 4 or 5: Above Standard Accomplished || Exemplary |
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1. Content The information presented in the website --its purpose, usefulness, and facts–for a specific audience.
Score: |
• Purpose, goals, & audience for the site are unclear. • Information presented is not organized well for easy use. • Information is a mixture of fact and opinion (but not labeled as such). • Graphics detract from the site’s content. • No forms of feedback found. |
• Purpose, goals, & audience for the site are apparent. • Information presented is useful and generally well organized for easy use. • Information is mostly factual, but the author’s bias may show. • Graphics merely illustrate content. • Feedback opportunities exist. |
• Purpose, goals, & audience for the site are clear and compelling. • Information presented is useful, and logically organized for easy use. • Information is factual, does not contain author bias. • Graphics support the content. • Feedback opportunities exist. |
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2. Technical Design The overall navigational design of the site and its inner workings
Score: |
• Site loads very slowly may not fit the window. • Excessive scrolling used. • Imagemaps, if in use, are not intuitive or easy to use. • Some links don’t work. • Little or no attention given to alternative browsers/platforms. • Site is hard to navigate and easy to get lost in. |
• Site loads in a reasonable length of time, fits most windows. • Scrolling exists but not excessively. • Imagemaps, if in use, are fairly intuitive. • Internal & external links work. • Site has been geared toward one browser/platform. • Site is mostly easy to navigate. |
• Site loads quickly and fits the screen window. • Avoids excessive scrolling, using separate pages instead. • Imagemaps, if in use, are intuitive, easy to use. • Internal & external links work. • Site has been checked on multiple browsers/platforms. • Site is easy to navigate. |
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3. Aesthetic Design The use of elements and principles of art to enhance the visual appeal of the site
Score: |
• Site does not make use of art design principles and has little visual consistency. • Graphics either overpower content or have little appeal. • Little thought given to visual balance and/or repetition. • Site either has far too much or far too little visual variety. |
• Site is pleasing to the eye, with consistency of color, format, and navigation. • Graphics are appealing but do not necessarily supplement the content. • Most pages are visually balanced with some repetition. • Site has some variety to make it interesting over time. |
• Site attracts attention, has consistency of color, format, & navigation--giving visual unity. • Graphics enhance the content without overpowering it. • Pages are visually balanced with enough repetition to give a sense of rhythm for the site. • Enough variety of elements prompts continued interest. |
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4. Creativity The ability to incorporate inventive, new ideas and give personal expression within the site–may be found in content, technical design, or visual appeal Score: |
• Site makes little or no use of the basic art elements and does not include inventive or new ideas. • Site shows little in the way of personal expression and does little to match the topic. • Site shows no originality, all borrowed ideas. |
• Site makes good use of the basic elements of art, though not necessarily adding inventive ideas. • Site is expressive but doesn’t always fit well with the topic/information presented. • Author made attempts at originality. |
• Site contains something new or inventive, or makes use of an element in a new way. • Site, as a whole, is expressive and fits well with the site’s topic and purpose. • Originality is demonstrated in either content, technical design, or visual appeal. |
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5. Commitment The work ethic that results in an individual performing to his/her best ability and continually showing progress Score: |
• Author’s work performance was inconsistent and s/he rarely seemed to be working at his/her best. • Author shows very little progress over earlier projects. |
• Author worked in a steady manner, though not necessarily pushing him/herself to new levels of learning. • Some progress is demonstrated. |
• Author consistently worked to his/her best ability. • Author pushed him/herself to learn new information or techniques. • No matter what level of knowledge, the author continues to show substantial progress.
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6. Completion The final product finished in a timely way, as a result of project leaders making good use of time Score: |
• Author had a vague plan that was not well articulated. • Author had difficulty setting interim project goals and meeting them. • The project was excessively late (ie, beyond 2 days). |
• Author set up interim goals and a project plan. • Author usually made good use of his/her time each day. • The project was completed in a timely manner, though may not have met the deadline. |
• Author set up interim goals and a project plan. • Author made good use of his/her time each day to reach goals. • The project was completed on time. |
Student Comments: Teacher Comments:
OVERALL SCORE: ___________
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Created by Leslie Goldman and Paula Hundley
email Leslie Goldman at: lgoldman@pausd.palo-alto.ca.us |